Work / Case Studies
One case study a day.
Each one follows the same shape: problem, analysis, insight, recommendation, implementation, expected outcome. They're not all client work. Most are practice — a way of building consulting judgment out in the open, and creating an actual record of how I think through a problem, not just claiming I can.
Where this tends to be useful
Consumer and market research
Customer behaviour, competitor research, audience understanding.
Research and insights
Synthesis, data interpretation, turning information into something actionable.
Behaviour and marketing
Why an audience responds or doesn't, messaging and positioning research, a behavioural read on a marketing problem that isn't landing.
This tends to suit founders, small teams, marketing teams, and research or insights teams working through exactly that kind of problem.
What I'm working on: Accessline
Alongside the case studies, I lead founder-led marketing for Accessline, an accessibility audit and implementation company, mostly through LinkedIn. It's real client-facing work rather than a hypothetical: content strategy, accessibility communication, and a fair amount of trial and error, documented as I go.