Work / Case Studies
One case study a day.
Most consulting portfolios show you the win after the fact, cleaned up, framed as inevitable. I don't think that's honest, and I don't think it's useful either. A case study a day is my attempt at the opposite: the actual shape of working through a problem, including the parts that were wrong on the first pass.
Same structure every time. Problem, analysis, insight, recommendation, implementation, expected outcome. Not all of it is client work. Some of it is just the discipline of thinking a problem through properly instead of stopping at the first idea that sounds right.
Where this tends to be useful
Filter it by industry, by problem, by whichever angle you came here looking for. Broadly, it sits in three places: consumer and market research, the kind of synthesis that turns a pile of information into an actual decision, and the harder question of why an audience responds to one message and not another.
Consumer and market research
Customer behaviour and competitor research, turned into what a business should actually do.
Research and insights
Turning scattered data into something a team can act on.
Behaviour and marketing
Messaging and positioning research, with a behavioural read on why something isn't landing with an audience.
If there's a type of client this suits, it's someone who already suspects the answer isn't in the obvious data and hasn't had the time to go find the real one: founders, marketing teams, research teams stuck a few layers above the actual customer.
What I'm working on: Accessline
Alongside the case studies, I lead founder-led marketing for Accessline, an accessibility audit and implementation company, mostly through LinkedIn. It's real client-facing work rather than a hypothetical: content strategy, accessibility communication, and a fair amount of trial and error, documented as I go.