Mon · Wed · Fri

Networking is Net Worth

Networking treated as building real relationships and learning from people, not as a transaction. Posts here are about that philosophy in practice.

Tue · Thu

Things I'm learning

Ideas from research, reading, and conversation. Recent threads include:

  • What makes art art? The Monet/AI incident.
  • Marketing now creates for two audiences at once: people, and the recommendation systems people use to find things.
  • The vanity of metrics, and what happens when a number becomes the thing we optimise for.
  • Giving ourselves permission to fail.
  • The judgment bubble: how much of what we do is shaped by judgment that was never actually there.
  • Clear communication in a world of AI-written text.
  • The lipstick effect, and what unconventional indicators reveal about consumer behaviour.
Saturdays

Personal notes

What I built that week, what I tried, what didn't work. Documented as it happens, not polished after the fact.

A second feed, for curation

A separate Instagram built on the same idea: I found something, here's why it's worth your attention. Articles, creators, ideas, things I didn't make but think you should see.

Going deeper, on Substack

LinkedIn is the short version of an idea. Substack is where it gets room to breathe, at least twice a week, plus writing that isn't trying to teach anything at all.

Every article and resource behind the above, organised by topic — consumer behaviour, marketing, psychology, AI, communication, business, creativity, research. The full reading list lives in the community.